Why Are E-commerce Retailers Taking Shopping Festivals So Important?
Affected by Covid-19, more and more people prefer to shop online to reduce the movement and collision of people.
In a certain period of time, various platforms will organize shopping festivals to drive consumption and improve the
economic level. However, due to different cultures and needs, the peak purchasing period will vary, but the annual
income of e-commerce merchants in November and December will account for 25% of the annual income. Moreover,
with the upsurge of gift-giving during the New Year, the sales volume is higher, and with the development of express
delivery services, more and more consumers tend to send gift packages directly to their homes.
Every year, November and December will be the biggest shopping festivals in China, just like the shopping festivals in
March and September in the United States. Often this time will be the preparation for the perfect execution of seasonal
marketing and sales strategies.
However, high sales volume will also bring certain risks. Of course, high risks will naturally bring high returns. In 2021,
spending on shopping festival activities in November will increase by 30% year-on-year, which is the highest consumption
in recent years.
What Are The Challenges Of Holiday Event Promotions For E-commerce Businesses?
Perhaps not only because of the impact and challenges of the epidemic, but also because of fluctuations in market
consumption and price settings, and partly because of freight and freight insurance. Navigating consumption volatility
and breakeven calculations in the market, even adjusting plans to meet these challenges is another reason e-commerce
retailers started planning earlier this year. Here are a few of the most pressing challenges to be faced, along with strategic
solutions to overcome them.
Challenge 1: Seasonal Peak Shopping
Solution: Improve End-of-line Work Efficiency Through Automated Packaging
First of all, a large promotion will cause an increase and superposition of logistics packages. Many companies will hire
more employees in advance to face this peak shopping, and some companies face internal competition in the market,
whether it is delivery time or express delivery. The package packaging will become the competition volume ratio among
various enterprises. This makes how to use the correct automated packaging solution a point of difference between
enterprises, even if it is not the peak season, you are still at the highest advantage point.
From shopping-packing-picking-sorting-transportation, there is no room for error in each step, and the use of automated
packaging solutions can improve the efficiency of packaging steps.
Sorting, sorting by region according to different regions, so as to deliver faster by region.
Packaging is the process of assembling and placing a product within a package, then adding padding to protect the goods
in transit. This may include void filler material or cushioning material to secure the item and protect it from damage.
Challenge 2: Presentation Of Market Brand Power
Solution: Improve Customer Shopping And Unboxing Experience
When you are shopping, unlike in-store shopping, you can’t see the package or the actual product, and you can only
use some data on the platform to make reference choices. For brands, more than 60% of people will use various social
media software to learn about a brand’s popularity or word of mouth, etc. For retail brands that want to increase their
organic influence on social media, the unboxing moment provides an excellent Opportunity.
Secondly, what should not be underestimated is the unboxing experience of the packaging. Merchants can create attractive
packaging outer boxes, customize brand logos and cartons, communicate their brand values and product values, and surprise
and delight customers at the same time. For e-commerce, packaging also includes the box, pouch, or envelope in which the
item is shipped, and consumers have their own opinions about these elements of the shopping experience.
Putting sustainable packaging materials and unique packaging in the box can regain the wow factor for brands. Consumers want
to see sustainable packaging and have a beneficial impact on their own living environment.
Improving packaging speed and using sustainable packaging materials to improve out-of-the-box presentations are sure steps
an e-commerce retailer can take to ensure quality and holiday enjoyment, even with seasonal promotions.
Copyright © 2023 Zhangzhou Air Power Packaging Equipment Co.,Ltd.&Xiamen LinkAir Technology Co.,Ltd. - aivideo8.com All Rights Reserved.