Introduction
With the continuous growth of e-commerce, the logistics shipment volume continues to rise, but the environmental pressure that comes with it is also increasing. Foam filling, plastic packaging, non-degradable packaging materials... these traditional methods are being questioned by consumers and platforms, and even banned in many countries.
Under this trend, Honeycomb Paper, as a new packaging material that is both beautiful, environmentally friendly and cushioning, is being favored by more and more e-commerce sellers.
This article will explain to you how to replace foam protection materials with honeycomb paper and achieve plastic-free packaging through a real e-commerce transformation case.
Three major packaging challenges faced by e-commerce warehouses
1. Foam materials are no longer accepted by platforms and consumers
Taking the European and American markets as an example, platforms such as Amazon and Etsy have clearly restricted the use of non-degradable packaging, especially foam packaging, which is extremely easy to break, not environmentally friendly, and easy to complain about.
2. The packaging lacks aesthetics and affects customer experience
Although white foam has a certain shockproof function, it has a poor visual experience and cannot improve the brand tone, which is extremely unfriendly to brands that pursue user unboxing experience.
3. Difficult inventory management and high procurement costs
Foam blocks are large in size, incompressible, and occupy warehouse space; different products also require foam inner trays of different sizes, which are inflexible, costly, and have a high error rate.
Environmental advantages of honeycomb paper packaging
Honeycomb paper is an environmentally friendly cushioning material made of multiple layers of kraft paper cut into a honeycomb structure. It can be easily stretched into a honeycomb-like cushioning paper for winding, filling, and wrapping.
1.100% biodegradable and recyclable, green and environmentally friendly
Plastic-free packaging solution, with FSC certification, in line with European environmental protection policies
Support FBA/EU export platform certification standards
Can be written into brand communication copy as an "environmental selling point"
2. After stretching and expanding, it forms a buffer structure with elasticity and wrapping feeling
Suitable for wrapping special-shaped/fragile items (such as ceramics, glass, skin care products)
Provide basic impact resistance and reduce transportation damage
3. With built-in stretching effect, save space
1 roll of honeycomb paper ≈ 1.5~2 rolls of bubble film usage
Can be rolled up and stacked without taking up warehouse space, and can be quickly stretched for shipment
4. Personalized customization
Customizable honeycomb paper color and outer packaging or package with fragile labels
With 80g high-strength/50% renewable materials available
Can be equipped with electric honeycomb paper machine/honeycomb paper dispenser
Check out our multi-specification honeycomb paper roll products now.
Case: Packaging innovation of a cross-border beauty brand
A client mainly sells handmade soaps, skin care products and essential oil gift boxes, which are shipped to customers in Germany and the UK. Originally, foam particles and bubble film were used as filling materials, and the following feedback was often received:
1.Foam chips fall off and affect the cleanliness of the product, and additional cleaning is required
2.The packaging is not beautiful and the product packaging is damaged
3.Complaints from customers for being "not environmentally friendly" and even negative reviews and deductions
The plan after the transformation is as follows:
Material | Original plan | After switching to honeycomb paper |
Wrapping layer | Bubble film + kraft paper | Honeycomb paper + kraft paper lining |
Filler | Foam particles | Random filling of stretched honeycomb paper |
Appearance | Multi-layer tape wrapping, messy | Paper packaging with uniform color scheme, neat and environmentally friendly |
The transformation effect is significant:
1. Packaging costs decreased by about 15% (the original purchase of foam + film costs were high)
2. Customer repurchase rate increased by 8%, and social media praise increased significantly
3. Warehouse packaging workers reported that it is easy to use and efficient
What products and industries are honeycomb paper suitable for?
1. Cosmetics/perfumes/skin care brands
2. Ceramics/glass/wine/accessories
3. Gifts/handicrafts/customized cultural and creative products
4. Craft packaging agents/B-end brand packagers
At the same time, with our electric honeycomb paper machine, equipped with a patented cutter, it can automatically stretch, cut, and then wrap, which can improve efficiency by 20%.
For more information, please see: Electric Honeycomb Paper Machine Product Page
Conclusion
Honeycomb paper is not only an update of packaging materials, but also the practice of your company's commitment to environmental protection. It is also an effective way to face changes in consumer demand and enhance brand tone.
As the green supply chain becomes the standard, honeycomb paper packaging solutions that are environmentally friendly, visually beautiful, and cost-effective will become the first choice for more companies.
YJNPACK is one of China's professional honeycomb paper manufacturers, providing safe packaging directly from packaging to delivery, and can reduce labor costs and transportation costs.